An e-commerce site audit makes it possible to identify barriers to the visibility, clarity and performance of an online sales site. Page structure, SEO, customer journey, conversions, content consistency: the goal is to decipher what is actually holding back your store's growth and the improvements that will have the greatest impact.
This collection features several audits designed for online stores looking to boost their performance.
E-commerce site audit
What an audit can reveal about an online store
An e-commerce site audit reveals the real barriers to the performance of an online store. These barriers can relate to visibility, technical structure, page quality, content, customer journey, or conversion. The purpose of the audit is precisely to connect these dimensions instead of looking at them separately.
01
Technical limits that hinder the site's visibility
Some issues are not visible at first glance, but they severely reduce SEO potential.
Technical limits that hinder the site's visibility
Some issues are not visible at first glance, but they severely reduce SEO potential.
An online store can have a relevant offer without being readable enough for search engines. An unclear site structure, imperfect indexing, insufficient internal linking, poorly hierarchical pages, or certain technical weaknesses can limit organic visibility without being immediately obvious.
The audit makes it possible to identify these technical points and better understand what is currently holding back the site's ability to rank well.
02
Pages that do not clearly explain the offer
Some important pages may lack clarity, structure, or coherence.
Pages that do not clearly explain the offer
Some important pages may lack clarity, structure, or coherence.
A homepage, collection page, or product page may seem correct while still being too weak in its ability to explain the offer, reassure, or guide the user.
The audit makes it possible to identify pages that do not adequately support understanding of the site: too weak information hierarchy, insufficient content, hard-to-read messaging, or a lack of consistency between the promise and the page.
03
customer journey pain points
The problem doesn't always come from the product or the price, but from how the site supports the user.
customer journey pain points
The problem doesn't always come from the product or the price, but from how the site supports the user.
An online store can attract visitors and generate interest without successfully converting that interest into a sale.
This could stem from a lack of reassurance, clunky navigation, a poorly placed call to action, a poorly optimized mobile shopping experience, or a cart that creates hesitation.
An audit helps identify these pain points and better understand where the customer journey loses some of its effectiveness.
04
The gap between the site's potential and its actual results
The site may have a solid foundation, but not yet be fully leveraging it.
The gap between the site's potential and its actual results
The site may have a solid foundation, but not yet be fully leveraging it.
In many online stores, the problem is not a lack of potential.
The site may have great products, a credible positioning, a solid technical foundation, and even already have traffic. Yet the results still fall short of what they should be.
An audit precisely helps to understand this gap between potential and performance, by jointly analyzing visibility, site structure, page quality, and the user's ability to move forward towards a conversion.
What this support can change for your e-commerce business
Attract more qualified visitors
Improve your site's visibility and draw in visitors who are genuinely interested in your products.
Convert more visitors into customers
Optimize key pages and the customer journey to boost conversions.
Build sustainable growth
Gradually grow your site's visibility and performance.
Which audit fits your situation?
To quickly get a clear first overview of your e-commerce site.
The mini audit quickly identifies the key factors that could be hindering the visibility, clarity, or performance of an online store.
This is not a comprehensive analysis, but a useful first diagnosis to spot the most obvious limitations and most immediate opportunities for improvement. Depending on the site, this could cover the overall structure, certain key pages, SEO, the readability of your offering, or friction points in the customer journey.
This format is particularly well-suited if you want to:
- get an initial expert assessment of your site
- understand what is holding you back without immediately launching a full, comprehensive audit
- identify a few concrete priorities
- walk away with a clear foundation to decide on your next steps
This is the right choice when your central question is: where do I start to improve my e-commerce site?
To conduct a deep analysis of what limits the organic visibility of your e-commerce site.
A full SEO audit goes further than a basic initial diagnostic. It analyzes in detail the elements that influence your site's ability to be visible on Google and rank for searches related to your products, business, or product categories.
It can cover in particular:
- site structure
- page architecture
- core technical SEO fundamentals
- indexation
- internal linking
- content quality
- hierarchy of strategic pages and ranking opportunities
This audit is particularly well-suited if you want to:
- gain a deep understanding of what is holding back your organic search rankings
- better structure your online store to boost visibility
- identify priority SEO optimizations
- build a stronger foundation to grow your organic traffic
It is the right choice when your core question is: Why isn't my site visible enough on Google yet?
To get a holistic view of the site, from its visibility to its conversion capacity.
The full audit allows you to analyze together the two key dimensions that influence the performance of an e-commerce site: its visibility and its ability to turn interest into action.
It brings together in a single overview:
- the site's SEO structure
- its essential technical foundations
- page quality
- offer readability
- the customer journey
- friction points that could hinder conversion
This is often the most relevant approach when a site is not performing as expected, without the cause being clearly identified. The problem could then stem from a mix of factors: too weak a structure, insufficient content, unconvincing pages, a lack of clarity, friction in the journey, or insufficient coherence between acquisition and conversion.
This audit is particularly well-suited if you want to:
- get a more holistic overview of the site
- understand why growth remains limited
- analyze visibility, structure, and conversion together
- prioritize the most useful actions for overall performance
It is the right choice when the central question is: Why is my site not performing as well as it should?
To understand what is hindering the clarity, smoothness of the customer journey, and conversions on your website.
The user journey audit focuses on how the site supports the visitor once they arrive on your online store.
The goal is to identify elements that make it harder to understand your offering, slow down progress through the journey, or limit the site’s ability to turn interest into action.
This can cover information hierarchy, page readability, reassurance, call to actions, navigation, mobile experience, or some more subtle friction points.
This audit is particularly well-suited if you want to:
- better understand why visitors are not advancing far enough through your site
- make pages more readable and more convincing
- streamline the customer journey
- improve conversion rates without necessarily overhauling the entire site
It is the right choice when the central question is: Why isn’t my site guiding users well enough toward taking action?
01
Mini SEO Audit
To quickly get a clear first overview of your e-commerce site.
The mini audit quickly identifies the key factors that could be hindering the visibility, clarity, or performance of an online store.
This is not a comprehensive analysis, but a useful first diagnosis to spot the most obvious limitations and most immediate opportunities for improvement. Depending on the site, this could cover the overall structure, certain key pages, SEO, the readability of your offering, or friction points in the customer journey.
This format is particularly well-suited if you want to:
- get an initial expert assessment of your site
- understand what is holding you back without immediately launching a full, comprehensive audit
- identify a few concrete priorities
- walk away with a clear foundation to decide on your next steps
This is the right choice when your central question is: where do I start to improve my e-commerce site?
02
SEO Audit
To conduct a deep analysis of what limits the organic visibility of your e-commerce site.
A full SEO audit goes further than a basic initial diagnostic. It analyzes in detail the elements that influence your site's ability to be visible on Google and rank for searches related to your products, business, or product categories.
It can cover in particular:
- site structure
- page architecture
- core technical SEO fundamentals
- indexation
- internal linking
- content quality
- hierarchy of strategic pages and ranking opportunities
This audit is particularly well-suited if you want to:
- gain a deep understanding of what is holding back your organic search rankings
- better structure your online store to boost visibility
- identify priority SEO optimizations
- build a stronger foundation to grow your organic traffic
It is the right choice when your core question is: Why isn't my site visible enough on Google yet?
03
Audit SEO & UX
To get a holistic view of the site, from its visibility to its conversion capacity.
The full audit allows you to analyze together the two key dimensions that influence the performance of an e-commerce site: its visibility and its ability to turn interest into action.
It brings together in a single overview:
- the site's SEO structure
- its essential technical foundations
- page quality
- offer readability
- the customer journey
- friction points that could hinder conversion
This is often the most relevant approach when a site is not performing as expected, without the cause being clearly identified. The problem could then stem from a mix of factors: too weak a structure, insufficient content, unconvincing pages, a lack of clarity, friction in the journey, or insufficient coherence between acquisition and conversion.
This audit is particularly well-suited if you want to:
- get a more holistic overview of the site
- understand why growth remains limited
- analyze visibility, structure, and conversion together
- prioritize the most useful actions for overall performance
It is the right choice when the central question is: Why is my site not performing as well as it should?
04
User journey audit
To understand what is hindering the clarity, smoothness of the customer journey, and conversions on your website.
The user journey audit focuses on how the site supports the visitor once they arrive on your online store.
The goal is to identify elements that make it harder to understand your offering, slow down progress through the journey, or limit the site’s ability to turn interest into action.
This can cover information hierarchy, page readability, reassurance, call to actions, navigation, mobile experience, or some more subtle friction points.
This audit is particularly well-suited if you want to:
- better understand why visitors are not advancing far enough through your site
- make pages more readable and more convincing
- streamline the customer journey
- improve conversion rates without necessarily overhauling the entire site
It is the right choice when the central question is: Why isn’t my site guiding users well enough toward taking action?
Compare the 4 audits
Every audit meets a different need. This comparison makes it easy to quickly tell the four approaches apart.
|
Recommended
Audit complete
To get a holistic view of the site, from its visibility to its conversion capacity.
|
Mini audit
To quickly get a clear first overview of the site.
|
SEO audit completion
To conduct a deep analysis of what limits the site's organic visibility.
|
User journey audit
To understand what is slowing down the clarity, fluidity of the journey and conversion.
|
|
|---|---|---|---|---|
| Initial SEO Diagnostic | ✓ | ✓ | ✓ | — |
| In-depth SEO analysis | ✓ | — | ✓ | — |
| Technical site analysis | ✓ | — | ✓ | — |
| User journey analysis | ✓ | — | — | ✓ |
| Analysis of conversion barriers | ✓ | — | — | ✓ |
| Strategic Page Analysis | ✓ | ✓ | ✓ | ✓ |
| Prioritization of optimizations | ✓ | ✓ | ✓ | ✓ |
| Return with recommendations | ✓ | ✓ | ✓ | ✓ |
| Global site tour | ✓ | — | — | — |
| Idéal si |
you want a more holistic view of the site's performance.
|
You want to quickly identify the top priorities.
|
Your main challenge is to sustainably improve your visibility on Google.
|
your website is generating interest, but it's still converting far too little.
|
| See the audit | View the audit | View the audit | View the audit |
Recommended
Audit complete
To get a holistic view of the site, from its visibility to its conversion capacity.
- Initial SEO Diagnostic
- In-depth SEO analysis
- Technical site analysis
- User journey analysis
- Analysis of conversion barriers
- Strategic Page Analysis
- Prioritization of optimizations
- Return with recommendations
- Global site tour
Idéal si :
you want a more holistic view of the site's performance.
Mini audit
To quickly get a clear first overview of the site.
- Initial SEO Diagnostic
- Strategic Page Analysis
- Prioritization of optimizations
- Return with recommendations
Idéal si :
You want to quickly identify the top priorities.
SEO audit completion
To conduct a deep analysis of what limits the site's organic visibility.
- Initial SEO Diagnostic
- In-depth SEO analysis
- Technical site analysis
- Strategic Page Analysis
- Prioritization of optimizations
- Return with recommendations
Idéal si :
Your main challenge is to sustainably improve your visibility on Google.
User journey audit
To understand what is slowing down the clarity, fluidity of the journey and conversion.
- User journey analysis
- Analysis of conversion barriers
- Strategic Page Analysis
- Prioritization of optimizations
- Return with recommendations
Idéal si :
your website is generating interest, but it's still converting far too little.
A hands-on e-commerce experience
We know the challenges of e-commerce because we have lived them ourselves: brand development, customer acquisition, and online growth. This experience guides a pragmatic, results-driven approach.