Name: User Journey Audit
Brand: Optimiq
Price: 890.00 EUR
Availability: InStock

User Journey Audit

€890,00

User Journey Audit

The audit analyzes:

Overall site readability
Clarity of the offering
Page structure
Information hierarchy
Call to action
Trust and reassurance
Navigation
Mobile experience
Cart / checkout funnel if accessible
Friction points that hinder conversions
Alignment between promise, content, and expected action

Customer journey and user experience audit

This audit quickly provides you with an initial assessment of the experience offered on your website. This analysis highlights the key elements that could hinder understanding, journey smoothness or conversion, as well as the most immediate improvement opportunities.

Analysis of key strategic pages

Important pages on your site, such as the homepage, category pages, product pages or other key journey pages, are reviewed to identify friction points, areas of unclear messaging, or elements that could limit users' progress toward taking action.

Identification of priority optimizations

The goal of the audit is to identify the most impactful adjustments to make your website clearer, more reassuring and more effective. These optimizations can relate to information architecture, call-to-actions, content readability, trust-building, journey consistency, or the mobile experience.

Audit recommendations and final presentation

The audit begins with a roughly 30-minute initial discussion to understand your website, your offering and your goals.

The findings are then presented during a roughly 45-minute feedback session, which clearly explains the key friction points identified, the recommended improvements, and answers your questions.

We know what e-commerce is because we have lived it ourselves: brand building, customer acquisition, and online growth. This experience leads to formulating concrete, directly applicable strategies.

Who this is for

Shopify stores
e-commerce brands
sites with traffic but too few sales
sites where “something is stuck” without it being clearly identified
sites with a conversion rate below 3%, or that remains below what it should be

I would like to talk about it

Reserved for professionals. All orders are subject to acceptance of the terms and conditions of sale.

Why a user journey audit?

Because a website can attract without managing to convince

A site may have traffic, interesting products, and a real value proposition, yet lose some of its potential at the point where the user needs to understand, compare, or take action. A user journey audit helps identify what hinders natural progression on the site: lack of clarity, weak hierarchy, misplaced information, or unsettling steps.

Because friction points often cost more than you think

On an e-commerce site, it's not always the big problems that weigh most heavily. Very often, it's the daily details: a weak product page, an inconspicuous call to action, a lack of reassurance, clunky navigation, or an insufficiently clear mobile experience. An audit helps identify these frictions before they permanently hinder conversion.

Because a better journey improves overall site performance

Improving the user journey isn't just about making a site more pleasant. It also helps to better convert existing traffic. A clearer, more coherent, and simpler site to navigate increases the chances of the user completing their goal: making contact, requesting a quote, adding to cart, or placing an order. The audit therefore allows direct action on a very concrete growth lever.

Because it helps prioritize the right improvements

When a website isn't performing well enough, it's easy to want to rebuild it from scratch. In reality, this is neither necessary nor always effective. A user journey audit helps prioritize the real issues: what needs a quick fix, what requires more structural improvement, and what is most likely to have a real impact. This allows for a fairer, more targeted, and more cost-effective approach.

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Let's talk about your website.

Every e-commerce site is different. We would be happy to discuss your specific needs and see how we can assist you.

FAQ

We typically book a first meeting within 24 hours to learn about your website, your business, and the points you want to prioritize for analysis. This initial discussion helps define the scope of the audit and target the areas that will undergo in-depth analysis.

Once the initial exchange is complete, the audit is generally completed in less than 7 days at most. This timeline allows for a thorough analysis of the site: SEO structure, technical aspects, strategic pages, and content. The results are then compiled into a clear report that outlines the optimizations to implement first.

The audit results are presented in a simple, concrete way. The report is designed to be accessible to everyone, even those without technical knowledge of search engine optimization. The recommendations are walked through during a roughly one-hour meeting, where we will detail the actions to implement and answer your questions.

Of course. The audit recommendations can then be implemented, if you wish, as part of a one-time support or a monthly support package. This allows you to turn the recommendations into concrete actions to improve the visibility and performance of your e-commerce site.

An SEO audit is particularly beneficial for newly created or in-development websites. It allows you to quickly identify elements that need optimization to avoid common mistakes. By laying these solid foundations from the start, you often foster the growth of the website and improve its visibility in search engines.

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