User Journey Audit
€890,00
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User Journey Audit
€890,00
What the user journey audit includes
The audit analyzes:
- Overall site readability
- Clarity of the offering
- Page structure
- Information hierarchy
- Call to action
- Trust and reassurance
- Navigation
- Mobile experience
- Cart / checkout funnel if accessible
- Friction points that hinder conversions
- Alignment between promise, content, and expected action
How does the audit work?
Customer journey and user experience audit
This audit quickly provides you with an initial assessment of the experience offered on your website. This analysis highlights the key elements that could hinder understanding, journey smoothness or conversion, as well as the most immediate improvement opportunities.
Analysis of key strategic pages
Important pages on your site, such as the homepage, category pages, product pages or other key journey pages, are reviewed to identify friction points, areas of unclear messaging, or elements that could limit users' progress toward taking action.
Identification of priority optimizations
The goal of the audit is to identify the most impactful adjustments to make your website clearer, more reassuring and more effective. These optimizations can relate to information architecture, call-to-actions, content readability, trust-building, journey consistency, or the mobile experience.
Audit recommendations and final presentation
The audit begins with a roughly 30-minute initial discussion to understand your website, your offering and your goals.
The findings are then presented during a roughly 45-minute feedback session, which clearly explains the key friction points identified, the recommended improvements, and answers your questions.
Why work with Optimiq
We know what e-commerce is because we have lived it ourselves: brand building, customer acquisition, and online growth. This experience leads to formulating concrete, directly applicable strategies.
Who is this audit for?
Who this is for
- Shopify stores
- e-commerce brands
- sites with traffic but too few sales
- sites where “something is stuck” without it being clearly identified
- sites with a conversion rate below 3%, or that remains below what it should be
Reserved for professionals. All orders are subject to acceptance of the terms and conditions of sale.
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Because a website can attract visitors without managing to convince them
A site can have traffic, interesting products, and a real value proposition, while losing some of its potential when users have to understand, compare, or take action. A user journey audit identifies what blocks natural progress on the site: lack of clarity, weak hierarchy, poorly placed information, or unconvincing steps.
Because friction points often cost more than you think
On an e-commerce website, it's not always the big problems that weigh the heaviest. Very often, it's the daily details: a underperforming product page, a hard-to-see call to action, a lack of reassurance, clunky navigation, or an unclear mobile experience. An audit can spot these frictions before they end up permanently hampering conversions.
Because a better path improves overall site performance
Improving the user journey isn't just about making a website more pleasant. It also helps better convert the traffic you already have. A clearer, more consistent, and easier-to-navigate website increases the chances that users will see their journey through to the end: getting in touch, requesting a quote, adding items to their cart, or placing an order. An audit therefore lets you directly act on a very concrete lever for growth.
Because it helps prioritize the right improvements
When a website doesn’t perform well enough, it’s easy to want to start everything over. In reality, this is neither necessary nor always effective. A user journey audit helps prioritize the real issues: what deserves a quick fix, what requires a more impactful improvement, and what is most likely to have a tangible real-world impact. This allows you to move forward more fairly, more targeted, and more cost-effectively.
Let's talk about your website
FAQ
How long does it take to process an exchange after my request?
We typically book a first meeting within 24 hours to learn about your website, your business, and the points you want to prioritize for analysis. This initial discussion helps define the scope of the audit and target the areas that will undergo in-depth analysis.
How long does it take to receive the audit results?
Once the initial exchange is complete, the audit is generally completed in less than 7 days at most. This timeline allows for a thorough analysis of the site: SEO structure, technical aspects, strategic pages, and content. The results are then compiled into a clear report that outlines the optimizations to implement first.
I'm not an expert. Will I be able to understand the recommendations?
The audit results are presented in a simple, concrete way. The report is designed to be accessible to everyone, even those without technical knowledge of search engine optimization. The recommendations are walked through during a roughly one-hour meeting, where we will detail the actions to implement and answer your questions.
Can you also set up the optimizations?
Of course. The audit recommendations can then be implemented, if you wish, as part of a one-time support or a monthly support package. This allows you to turn the recommendations into concrete actions to improve the visibility and performance of your e-commerce site.
Is my site small or new? Is it useful for me to do an audit?
An SEO audit is particularly beneficial for newly created or in-development websites. It allows you to quickly identify elements that need optimization to avoid common mistakes. By laying these solid foundations from the start, you often foster the growth of the website and improve its visibility in search engines.